E-marketing
refers to the marketing a brand, product promotion, sell goods and services
both on and offline mode via Internet. E-marketing
used several synonyms such as Online marketing, Web marketing, I marketing and
Internet marketing.
Generally, marketing are of two types- Direct Marketing & Indirect Marketing. In direct marketing we directly promote our
manufactured goods and services; it does not involve the advertisement placed
on other social sites, there is no role of third party in the promotion
process. This kind of marketing is normally used by the companies with smaller
budgets as they can’t afford the expenses of advertisement. In indirect marketing is the
distribution of a product through a channel.
This process embraces
advertisement on internet, radio and television.
E-marketing is not only
marketing and promotion over the Internet, but also includes finding,
attracting, winning & retaining customers. It includes several business
management functions like digital customer data management and electronic
customer relationship management (ECRP). E-marketing is
extremely bendable and allows companies to form targeted offensive with broad
reach. It involves the use of websites in combination with online promotional
techniques such as interactive online advertisement, social media marketing, search
engine optimization, online directories & so on.
The digital technology used as delivery &
communication mediums within the E-marketing, it
provides business with access to mass markets at an affordable price &
allows them to undertake a personalized marketing approach. The flexible and lucrative
behavior of e-marketing makes
it particularly fit for small businesses. Wider
prospect reach the internet has become part of everyone’s life. So, for
whatever product you offer, there is already an existing market on the World
Wide Web. 24/7 marketing through a website your clientele can get out about
your products and make purchases even if your physical (bricks & mortar) property
are closed or you don’t have substantial property at all.
Different business may develop different e-marketing
objectives depending on their personality circumstances. A useful structure for
developing effectual E-marketing
objectives is the five S’s framework-Sell- using the internet to sell products and services. Services- using the internet to serve customers. Speak- using the internet to communicate with customers. Save- using the internet to save or reduce cost. Sizzle- using the internet to build brand identity.
A well implemented e-marketing
strategy can achieve more cost effective customer and return of investment
(ROI) from E-marketing
can severe exceed that of conventional marketing strategies. The power of the
web means prospects and client can become a part of your company at anywhere in
the world. E-marketing
provides full accountability for its results. Online activities are fully
traceable and can accurately show your ROI. This means you can see the value of
every e-market pound you spend.
In today’s world E-marketing
has become a crucial part of most companies. Day by day companies are
allocating increasingly high resources to advertise and marketing online &
this is hardly surprising as the shift from offline to online continue to grow.
